William van der Bijl

Case Studies

Archive

LinkedIn

Case Studies

Archive

LinkedIn

William van der Bijl

Case Studies

Archive

LinkedIn

William van der Bijl

Case Studies

Archive

LinkedIn

Hej!


I’m a senior designer with over 7 years of industry UX & interaction design experience crafting digital products & services.


After years of designing apps at Propeller Design & Framna in Stockholm, I realised I was missing the physical world.

I decided to re-skill by studying a Master’s in Interaction Design at Umeå Institute of Design in Sweden. 


I’m transitioning to designing interactions through prototyping that blend the digital and physical.

Welcome to my interaction design portfolio.

Hej!


I’m a senior designer with over 7 years of industry UX & interaction design experience crafting digital products & services.


After years of designing apps at Propeller Design & Framna in Stockholm, I realised I was missing the physical world.

I decided to re-skill by studying a Master’s in Interaction Design at Umeå Institute of Design in Sweden. 


I’m transitioning to designing interactions through prototyping that blend the digital and physical.

Welcome to my interaction design portfolio.

Selected cases…

Echo - encouraging experiencing sonic memories

Project at Umeå Institute of Design / Early 2026

View case study

AI powered tool for law enforcement to search & contextualise video evidence

Collaboration with Europol x Umeå Institute of Design / Late 2025

Case study coming soon…

Tap to Pay - supporting Swish's position as the go to payment method in Sweden

Swish / Client project at Framna / Shipped late 2024

View case study

Improving understanding & ease of paying invoices for SEB Kort customers

SEB Kort / Client project at Framna / Shipped late 2022

View case study

Exploratory interaction prototypes...

Digital POC to support physical interaction design refinement for Echo

Made with: Figma, Claude code & Xcode

View case study

Spatial Calendar

Work in progress, coming soon…

Helping people with time blindness better understand how they use their day

Work in progress, coming soon…

All in all, so far…

I've had the pleasure of designing with…


Swish
Google ATAP
FLIR
Adyen
Roche Diabetes Care
SEB Kort
IKEA
Taxi Stockholm…

In domains from…

preventative healthcare
consumer electronics
AI
transport
finance
medical technology
law enforcement
connected smart products…

Across these projects, I’ve…

pitched
planned
led user research
designed interfaces
led feature projects
sprint demoed
led full app projects
guided industrial designers on user
research best practices
facilitated retros
designed digital/physical eco-systems
initiated client projects
prioritised backlogs
led & facilitated co-creation workshops with designers, engineers, PMs, founders and users…

I've had the pleasure of designing with & for…

Swish
Google ATAP
FLIR
Adyen
Roche Diabetes Care
SEB Kort
IKEA
Taxi Stockholm
And many more…

William van der Bijl

Work

LinkedIn

Thank you for visiting

Spring 2026

William van der Bijl

Work

LinkedIn

Thank you for visiting

Spring 2026

William van der Bijl

Work

LinkedIn

Thank you for visiting

Spring 2026