Hej!
I’m a senior designer with over 7 years of professional experience crafting digital products & services.
After years of designing apps at Propeller Design & Framna in Stockholm, I realised I was missing the physical world.
I decided to re-skill by studying a Master’s in Interaction Design at Umeå Institute of Design in Sweden.
I’m transitioning to designing interactions through prototyping that blend the digital and physical.
Set to graduate in June 2027, I'm seeking a 2026 summer professional design collaboration.
Welcome to my design portfolio.
Hej!
I’m a senior designer with over 7 years of professional experience crafting digital products & services.
After years of designing apps at Propeller Design & Framna in Stockholm, I realised I was missing the physical world.
I decided to re-skill by studying a Master’s in Interaction Design at Umeå Institute of Design in Sweden.
I’m transitioning to designing interactions through prototyping that blend the digital and physical.
Set to graduate in June 2027, I'm seeking a 2026 summer professional design collaboration.
Welcome to my design portfolio.
Selected cases coming soon…
Encouraging experiencing sonic memories
Project at Umeå Institute of Design
Early 2026
Case study coming soon…
AI powered tool to search & contextualise video evidence for law enforcement
Collaboration with Europol x Umeå Institute of Design
Late 2025
Case study coming soon…
Digital card wallet designed for everyone in Sweden
Swish / Client project at Framna
Late 2024
Case study coming soon…
Selected cases coming soon…
Encouraging experiencing sonic memories
Project at Umeå Institute of Design
Early 2026
Case study coming soon…
AI powered tool to search & contextualise video evidence for law enforcement
Collaboration with Europol x Umeå Institute of Design
Late 2025
Case study coming soon…
Digital card wallet designed for everyone in Sweden
Swish / Client project at Framna
Late 2024
Case study coming soon…
Selected cases coming soon…
Encouraging experiencing sonic memories
Project at Umeå Institute of Design
Early 2026
Case study coming soon…
AI powered tool to search & contextualise video evidence for law enforcement
Collaboration with Europol x Umeå Institute of Design
Late 2025
Case study coming soon…
Digital card wallet designed for everyone in Sweden
Swish / Client project at Framna
Late 2024
Case study coming soon…
I've had the pleasure of designing with…
Swish
Google ATAP
FLIR
Adyen
Roche Diabetes Care
SEB Kort
IKEA
Taxi Stockholm…
And other clients in domains from…
preventative healthcare
consumer electronics
AI
transport
finance
medical technology
law enforcement
connected smart products…
Across these projects, I’ve…
pitched
planned
led user research
designed interfaces
led feature projects
sprint demoed
led full app projects
guided industrial designers on user
research best practices
facilitated retros
designed digital/physical eco-systems
initiated client projects
prioritised backlogs
led & facilitated co-creation workshops with designers, engineers, PMs, founders and users…
I've had the pleasure of designing with & for…
Swish
Google ATAP
FLIR
Adyen
Roche Diabetes Care
SEB Kort
IKEA
Taxi Stockholm
And many more…
I've had the pleasure of designing with & for…
Swish
Google ATAP
FLIR
Adyen
Roche Diabetes Care
SEB Kort
IKEA
Taxi Stockholm
And many more…
William van der Bijl
williamvanderbijl@icloud.com
Thank you for visiting
Spring 2026
William van der Bijl
williamvanderbijl@icloud.com
Thank you for visiting
Spring 2026
William van der Bijl
williamvanderbijl@icloud.com
Thank you for visiting
Spring 2026