William van der Bijl

Work

LinkedIn

Designing & shipping 'Tap to Pay', a digital wallet for everyone in Sweden - adopted by one of Sweden’s big four banks

Swish / Shipped late 2024

Introduction

About Swish

Swish is Sweden's 2nd most used app, helping 9 million people split the bill, send money to a friend, or make seamless payments to businesses.

My Role

Situated in an agile product development team, I drove UX design from project start up to release.

Adopted a systems thinking approach to design & ensured users had a voice at each project decision.

Who's this for?

For users

Tap to Pay offers users a secure & convenient card wallet from Sweden’s most trusted brand.

Forget your wallet at home? Swish has you covered.

For Swish

It supports Swish’s strategic goals, offering Swish as a payment method in as many places as possible.

For the banks

Offers banks an alternative to big tech's offerings: Apple, Google & Samsung Pay.

Extended digital wallet for day to day payments

Initiate a payment from the 'Cards' tab, view payment history or double check the card number if you want to get a refund.

Tap to pay, tap to get started

Add your payment card by scanning it's details with your phone's NFC chip

Three ways to pay

Running late to catch a train, picking up groceries after a long day or grabbing a weekend coffee with a friend, Tap to Pay has been designed to help you pay smoothly and securely in all situations.

  • Designed for the ready

    Tap pay in the Swish app when you want get ready to pay before reaching the cashier.

  • Tap phone to Initiate

    Wake your phone then tap the payment terminal to get started when you're in a hurry. Everything happens & stays on the lock screen.

  • Public Transport Ready

    Hop onto public transport by waking then blipping your phone. No need to authenticate the payment. Just tap and go.

Designing the details of the full feature

Haptics, edge cases, accessibility, the full feature… designed with care in it's entirety

Project start-up to release

Almost all project details remain confidential

  • Making research insights actionable

    Insights from interviews, questionnaires, competitive research and user testing pre-study prototypes allowed identification of key design & project challenges.

  • Breaking down the tasks

    Designers paired with PM filtered our brainstormed concept ideas with a product fit workshop to define key app flows and features for the card wallet.

  • Iterative design approach

    Loops of iterations for each segment of the feature from information architecture and designing each specific flow

  • Continuous user feedback

    Throughout the project, design met with over 50 participants for remote & in-person user test sessions

  • Implementation support

    Supporting engineering and QA up to release, lots of patient cashiers in Stockholm supermarkets & excuses to stock up on pastries a few mornings a week

William van der Bijl

Work

LinkedIn

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Spring 2026