Hej! I'm William,

I approach design with a pragmatic and collaborative mindset, making design decisions by balancing insights with intuition.

Though I have many years of experience working close to ‘product design’ (having shipped numerous features and apps), I'm comfortable creating order from the ambiguity in the first half of the design squiggle.

I’m most passionate about bringing form to concepts, particularly through prototyping with emerging technology and storytelling.

For me, as exciting as the opportunities emerging technology potentially provide, bringing form always begins with understanding people and ensuring that they are at the core throughout the design process.

The goal is to ensure that whatever is designed is respectful and genuinely serves the people who use it and provides value to the business shipping it.

Thank you for taking the time to look through my portfolio.

(And p.s. I hold dual Dutch & British nationalities, so I'm available to work both in the UK and across the EU).

Please reach out on LinkedIn if you'd like to chat.